Once, I happened to attend a party of eminent and celebrated guests. In addition to
general talks, a word was commonly used among them, and that was LUXURY IN LIFE.
This word struck me deep into my heart and inspired me to write about it. WHAT IS
LUXURY? Ask ten people and they will give different versions. Because our notion of
luxury is changing with the person’s place, cultural background, and how he perceives
in life. Then what is luxury? Let’s try to understand it on a big canvas.
In reality, luxury involves a much wider concept. Misunderstanding it with richness and
referring to expensive items only is an old idea and also a misconception. Not very long
back, luxury used to be involved with exclusiveness or uniqueness. It was not because
it used to be identified by a few people, but because it was special instead. There’s
another definition of luxury prevalent in a part of society. Luxury is purity and class. It
has to be sophisticated. It can’t be translated into something vulgar, even if that may be
rich. But luxury is not what it used to be.
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For some intellectuals, luxury can be both, inclusive and exclusive, aspirational, and
attainable. There can be an emotional aspect of owning some luxurious products that
give the owner a sense of accomplishment of success. The power of luxury has always
resided in its ability to convey a status of elevation and elegance. The concept of luxury
is fundamentally psychological and vastly subjective. Let’s try to encompass it with
some common facets. AESTHETICS, ELEGANT, PREMIUM, EXCLUSIVE,
EXPENSIVE, UNIQUENESS, PLEASANT. All these features and manners and
humanistic attributes matter greatly.
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Geographically we will see that creation of luxury products is a part of the national
history and character for France and Italy. They recognize it as part of their own identity.
Whereas the Germans and the Britishers view luxury, as representing superior
functionality. The cold and harsh climates have also influenced the view that luxury
clothes, cars, and all other consumer items must perform well in all conditions. For we
Indians, luxury is about achieving societal acceptance, reflecting the historical nature of
our society. In the Soviet Republic and China, people from middle and upper classes
use luxury brands to distinguish themselves from the working class.
Where luxury comes from? Humans have different levels of needs. Three universal
needs that can be identified among different cultures are. First, the needs of humans as
biological organisms from food to health, etc. for maintaining themselves. Second, as
social interactive individuals for enhancing the outreach. And in the last, striving for
recognition and survival of status through high profile lifestyle, charities, and welfare.
We are made to believe that luxury is rare, unique, exclusive, expensive, and everything
that seemed unattainable. But it’s not limited to that only. We have forgotten the real
luxury which lies in small and little feelings and things which were freely available to us.
We don’t realize the value of those when we had them in abundance and that too free of
any cost. Now the Luxury is being able to have clean air to inhale. The Luxury is in
having clean water to drink. Luxury is to have toxic-free food to eat. Luxury is to have
our little angels play in the streets without any fear. Luxury is to have a true friend, with
whom you can share all your pains. Luxury is in having a society that can provide you
all that security which can provide the necessities of life to survive. Luxury is to remain
healthy and not in stepping into costly hospitals.
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Enjoying a fresh sunrise is a luxury.Luxury is sitting with family and enjoying the time. Luxury is the privilege of being loved and having an egalitarian society. Luxury is the privilege of being loved and having an egalitarian society. And last but not the least, TIME IS A RARE LUXURY. It can’t be purchased or borrowed. We need to value the value of time. OR, LIFE WILL BECOME A LUXURY IN ITSELF.
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👌 Excellent, deep MeaningfuIl
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